Search Engine Optimization (SEO) is currently impossible for the most familiar, but for the beginning of the new Internet world to know (like me) may still not so familiar with SEO. Now to make it easier to know and learn SEO , SEO master one of the world have made the instructions for us.

Who else could it be Google, which recently via his official blog Webmaster Central published a tutorial on Search Engine Optimization (SEO) Starter Guide. The following translations / summaries are freely

PDF documents can be downloaded from the google blog, was originally not for public knowledge, only for the internal, but also ultimately in the public release. Because it is not up to contain the secrets of Google SEO, but even so, this document is important enough for beginners, to optimize your web site / blog.

SEO can be told how to slightly modify the section of our website, so have a strong effect to the user (reader) and performance on search engines like Google, yahoo etc.. When successfully optimize our website, so when users search for certain key words, our website can appear in initial results, so the possibilities opened by our website visitors increased significantly.

Google said that although these instructions to optimize for search engines, but still suggest that a more important goal is for visitors to our sites, so when writing to stay focused for visitors or utilizing our website.

Here are some important points from the document:

1. Create a Title page (Title), a Unique and precise

This title is located in between the meta tag web pages (HTML code in between the symbols <and>) <title> </ title> tags in between <head> </ head>. If we are writing to appear on search engines, hence the title of which is located between the title tag will be in the title search results.

Practical guidelines for the definition of title tag:

  • Accurately describe the content, or content of those pages. Avoid titles that are not related to the contents and use titles like "Untilted" or "New Page 1" etc.
  • Create unique titles for every page, so that differentiating with other pages.
  • Create a clear and informative descriptions. If too long, Google will display only partial. So do not be too long and reduce unnecessary words.

2. Make (create) a description in the meta tag "Description"

Description of a page, providing summaries or information to Google and other search engines about whether the content of these pages. Meta tags are usually located under the title, with examples of HTML code as follows:

Google may also use a piece of information, although google may also use other parts of the proficiency level in these pages, for example, the description on the web site Open Directory Project . Can read about optimizing the meta tags "description" is here with snippets Improving better description meta tags

A practical guide to meta tag "Description"

  • Accurately inform the content of the document summaries. Avoid tulisa such as:
  • Descriptions that are not related to the content
  • using a general description like "This is a webpage" or "Page about baseball cards"
  • Fill out only with the keyword (keywords)
  • Copy paste the entire contents of the document
  • Create a unique description for each page

    • 3. Fix the URL structure of our website

    By creating a good structure, not only easier to organize our website, but can also produce crawling by search engines better.

    [In WordPress and others, this structure is better known by the term permalink, which can be arranged through the administrator pages. Selengkpanya can also read here a few tips after installing wordpress ]

    Practical guidelines in making the URL structure

    • Use the words in the URL, because this is more user friendly to the user. Avoid:
    • Structures that are too long
    • words like "page1.html"
    • Excessive keyword (repetition)
  • Create a simple structure. Avoid:
    • structures that are too deep, eg dir1/dir2/dir3/dir4/dir5/dir6/page.html
    • names that are not related to the content
  • provide only one URL to go to the document in question. Avoid:
    • Have a domain and sub domain (eg domain.com / page.htm and sub.domain.com / page.htm) that access to the same page
    • Combining version of the URL www. and non-www. in the internal link structure.
    • Using capital letters

    4. Make our site to be easy in terms of Navigation

    Navigation website important enough to help visitors quickly find the desired content. It also helps search engines understand what the important content from the Web. Although results of google search provided up to the last level, but Google is also concerned about the overall picture.

    One way to simplify the search engine is to add an XML Sitemap.

    5. Offer quality content and services

    Practical guidelines for content:

    • Write the text easy to read (easy-to-read)
    • Stay focused around the topics covered. If tulisa long enough, then divide with subtitles, the separator will be better layout.
    • Use the relevant language.
    • Create content is unique and there are new, so avoid copy and paste.
    • Create content that is focused on users, not for search engines.

    6. Write the text "Anchor" better

    Anchor is a text that can be clicked on, the views of users, which is placed between the HTML code <a href+".."> and </ a>.

    With a better anchor, then make it easier for users and also for the search engines understand what the page in the link.

    A Practical Guide for a description Anchor

    • Select the text that is descriptive. Avoid:
    • common words, like "page", "article", "click here" etc.
    • words that have nothing to do with that in the link
    • URL of the page in question (for most cases)
  • Write a concise text. Avoid long anchor, even up to one paragraph.
  • Format links so easily in the know, distinguish between normal text and links.
  • Think about the anchor text link to our internal pages, as this also helps users and google is better to navigate the web.

    • 7. Use heading tags appropriately

    Heading tags are HTML tags that are usually used for headings or sub
    titles, ranging from <h1> until <h6>. <hi> is the most important and declining
    kepentingannyan level until <h6>

    8. Optimize the use of image (picture)

    One to optimize the image is to provide a description of the attribute "alt", this can be useful if the image does not appear, then there will be information / description of what the picture tetnag.

    9. Efektifkan use of robots.txt

    Robots.txt file is a file that is intended for the search engines if they are allowed to accessing or crawl certain pages of our website. This file is placed in the root directory of our website. For example http://ebsoft.web.id/robots.txt

    10. Understand the attribute "nofollow" for links

    Set the value of the attribute "rel" with the "nofollow" will say to google that the link should not be written down and followed by Google (does not affect the reputation of the related links). If you would like to mention that the link does not intend to increase the reputation of the address link, then use the nofollow.

    11. Promote the web the right way

    Some practical guidelines for promoting the website:

    • Creating a blog about new content or services.
    • Offline promotion
    • Know about social media sites ..
    • If a business, add in Google's Local Business Center
    • Join communities relating to the theme of our site

    12. Take advantage of Google Webmaster Tools facility

    Search Engines like google's largest, providing free tools for webmasters, Google Webmaster Tools that assist web managers to better control how google interact with our website. These tools help us analyze the various problems which occur. In addition to Yahoo and Microsof google also offer the same thing, namely Yahoo! Site Explorer and Live Search Webmaster Tools.

    More information can also be read in this article are tips for our web / blog indexed properly by Google

    13. Take advantage of the Web Analytics service

    To analyze web traffic, then it could be utilized facilities such as Google Analytics google.

    For more information, can download a PDF document Jump Starter Search Engine Optimization Guide , which explains more details about this case, in 22 sheets (Translated and summarized independently by Setiawan of Government )